Web Analytics is basically Google Analytics, because they’re the best around and they’re FREE.
The way I approach Web Analytics is a comprehensive breakdown of a basic principle:
Converting traffic into business.
I can tell you, in no uncertain terms, whether or not your site is working as well as it should as well as where you’re site is strong (and even not-so-strong).
Usability, Viability, and Conversion Rates are the concepts that used to analyse your website in order to find out one basic question:
Does Your Website Work?
Web Analytics isn’t just about telling you the reasons behind the peaks and valleys of your site’s visitor traffic, it’s about finding ways to consistently bring in more traffic and convert them into clients or customers.
Even if you believe that your website is working for you, is it doing as much as it could?
Conversion Rates, Bounce Rates and Sales Funnels are all fancy terms that help explain how well your website is doing.
We’ll find out together.
Contact me now to find out how.